Dada Poem

In the end, we only regret the chances we didn’t take.

End we didn’t in the regret take we only the chances

Social Issue PSA

My social issue was body image. I wanted to make an ad that showed that its whats on the inside that matters. I choose to do this because its a big issue that effects many people especially in high school. I hope that it will show that inner beauty is more important and society shouldn't focus on appearance as much. My target audience is girls 15-19 in high school. My usp is using different words and pictures to capture attention. My slogan is look beyond the surface. I feel like the project turned out well especially since I changed my issue at the last minute and changed my ads a few times. I would tell someone to plan out what they want to do and then have a few ideas so if one doesn't work out there is a back up plan. The most challenging part for me was just trying to find a way to show inner beauty and make the two pieces look like they belong together. I think i did well with my poster because i had an idea and it ended up working out really well and i really like it. 

Advertising Shooting Assignment

Social Issue: Body Image; its not all about appearance and its whats on the inside that counts. I liked the project, but all the snow made it difficult. I originally wanted to do a different topic and take pictures outside but with all the snow it didn't work out. For changing my idea i think the project photos turned out to my liking and i think i can make something really interesting from them.

Advertisement Sketches

Jab, Jab, Jab, Right Hook

• Make it compelling
• some text, but not too much
• Take time
• evoke emotion
• use logo
• use interesting text and photos
• Native
• clever story
• have fun
• strong voice
• pop culture 

Ad Analysis

Distracted Driving Ad:
TA: Parents of young children that drive
USP:capture attention by having a things that are distracting ad the kid in the back seat to get the point of accidents involving children
Theme: show the point of accidents involving children
Slogan: Think of both sides
Text/copy: The number of car accidents involving children increase during the holiday.

Body Image:
TA: Teen girls who aren't sure of themselves yet
USP: by having a sketch and then a girl as skinny, who doesn't look good or heathy, shows that you don't want to look like that
Theme: showing that girls don't have to look like a model sketch
Slogan: You are not a sketch
Text/copy: Say not to anorexia

Seatbelt ad:
TA: Passenger in a car, girl because its a girl in the ad
USP: black ad gets you to focus on the seatbelt and the year.
Theme: the year with a dash showing that wearing your seatbelt will prolong your life
Slogan: Buckle up. Stay alive.
Text/copy: birth year-

Racism:
TA: People in america, white
USP: by having different races of babies gets the point that they are all the same except for skin color. They are all the same. They are all babies.
Theme: the innocent babies aren't any different except for skin colors.
Slogan: Your skin color shouldn't depict your future.
Text/copy: no other text

Project Proposal

1. What social issue do you plan to build an advertising campaign around?  Military and Freedom
2. What is your personal reason for choosing this issue? I'm doing this because I have family in the military and they risk their lives for us everyday and many people don't remember that. 
3. Why should people be concerned about the issue? People should be concerned because they give us many of the freedoms that we have today. 
4. How can you motivate people to care about this cause? Try to persuade them with something that draws their attention. 
5. Research nonprofit organizations that are associated with the cause. There are many nonprofit organizations set up to help the military. About 7 or 8% return home from combat with PTSD. They risk their life for us.