Advertisement Sketches

Jab, Jab, Jab, Right Hook

• Make it compelling
• some text, but not too much
• Take time
• evoke emotion
• use logo
• use interesting text and photos
• Native
• clever story
• have fun
• strong voice
• pop culture 

Ad Analysis

Distracted Driving Ad:
TA: Parents of young children that drive
USP:capture attention by having a things that are distracting ad the kid in the back seat to get the point of accidents involving children
Theme: show the point of accidents involving children
Slogan: Think of both sides
Text/copy: The number of car accidents involving children increase during the holiday.

Body Image:
TA: Teen girls who aren't sure of themselves yet
USP: by having a sketch and then a girl as skinny, who doesn't look good or heathy, shows that you don't want to look like that
Theme: showing that girls don't have to look like a model sketch
Slogan: You are not a sketch
Text/copy: Say not to anorexia

Seatbelt ad:
TA: Passenger in a car, girl because its a girl in the ad
USP: black ad gets you to focus on the seatbelt and the year.
Theme: the year with a dash showing that wearing your seatbelt will prolong your life
Slogan: Buckle up. Stay alive.
Text/copy: birth year-

Racism:
TA: People in america, white
USP: by having different races of babies gets the point that they are all the same except for skin color. They are all the same. They are all babies.
Theme: the innocent babies aren't any different except for skin colors.
Slogan: Your skin color shouldn't depict your future.
Text/copy: no other text